The project discussed for the Master’s thesis at Politecnico di Milano was born from the search for new expressive languages and strategic levers for the communication of enterprise identity.
In the design experience scenario, building an internationally effective brand experience applies to one of the leading Italian designers of high-end kitchens design: Dada kitchens.
The business museum tells the identity of the company, reconstructing history through sounds, colors, perfumes, photography and cinematography from the 1960s to today, in the background of an Italian culture that has distinguished itself for quality Inventiveness and craftsmanship.