The design as a marketing tool for staging the shopping experience: is how Espresso Store is born, the concept for franchise stores dedicated to the sale of coffee capsules.
The layout design is created to fit the product into spectacular and eye-catching plexiglas and rubber capsules.
The search for new expressive languages in the landscape of temporary installations opens the doors to creativity and inventiveness also for a product such as the coffee pod which has revolutionized the Italian tradition of Moka.