MATERIALAB
A 900-SQUARE-METER EXHIBITION SPACE DEDICATED TO FINISHES FOR ARCHITECTURE AND DESIGN. A CONTEMPORARY PLATFORM REIMAGINED FOR DIALOGUE BETWEEN PROFESSIONALS, MATERIALS AND DESIGN INSPIRATIONS.
The new exhibition concept has redefined the layout to make the visit more fluid, intuitive and immersive.
IN PARALLEL WITH THE ARCHITECTURAL DESIGN, OUR INTERVENTION REDEFINED THE BRAND IDENTITY THROUGH A CONSISTENT, RECOGNISABLE AND IMMERSIVE ENVIRONMENT CAPABLE OF COMMUNICATION WITH ARCHITECTS, INTERIOR DESIGNERS AND FINAL CLIENTS.
WHAT WE DID
CONCEPT DESIGN
ARCHITECTURAL DESIGN
EXHIBITION LAYOUT DESIGN
VISUAL DESIGN
CUSTOMISED EXHIBITION STAND DESIGN
ARTISTIC DIRECTION
Customized display systems enhance the brand's identity and the potential of the shown materials.
THE DISPLAY CASES ARE RETHINKED AS NARRATIVE DEVICES CAPABLE OF CAPTURING THE VISITOR FROM THE FIRST APPROACH: FOUR IMMERSIVE SCENARIOS THAT INTERPRET DIFFERENT LANGUAGES OF INTERIOR DESIGN.
EACH EXHIBITION AREA CAN BE UPDATED, TRANSFORMED, OR REFURBISHED ACCORDING TO THE SEASONS, COLLECTIONS, OR EVENTS, MAINTAINING AESTHETIC AND FUNCTIONAL CONSISTENCY WITH THE PROJECT.
